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Laguna Beach, California

The Birthplace & Hometown of the XS® Brand

Laguna Beach was founded as an art colony. It’s beaches, reefs, coves and hills continue to inspire artists and adventurers. Many founders of adventure brands got their start here, making it an epicenter for lifestyle brands like XS.


XS continues to find inspiration every day in the lifestyle of Laguna.


The XS beachfront private space, also known as the XS Center for Optimal Fun (COF) located at the quaint Pacific Edge Hotel, is a disco/tiki XSperience like none other. It is designed to deliver on the XS brand promise of adventure and opportunity, while energizing your body and mind. What better place to recharge than the sands of the hotel’s private beach and the majestic Pacific Ocean, just steps from the COF? Our bungalow includes a comfortable living area, a private bathroom + shower, bar area, valet parking, XS Energy Drinks, and catered food and beverages available upon request on a private deck overlooking the ocean.


The XS COF is all about helping you XSperience more in the natural beauty of Laguna Beach. Enjoy stand up paddling excursions, surf lessons, beach clean-ups, yoga, snorkel and free dive tours, mountain biking, hiking, or just relaxing on the private beach. We give you everything you need to design your own customized adventure for you and your team.


The XS COF is situated on three acres of Laguna Beach coastline, in the heart of Laguna Beach’s art galleries, shops and restaurants. It’s an easy drive to Disneyland, Universal Studios and the Nutrilite Center for Optimal Health (COH). It is located 15 mins from John Wayne/ Orange County Airport (SNA) and 1 hour (non-rush hour) from Los Angeles Airport (LAX). The Pacific Edge Hotel boasts a variety of room sizes and amenities so you can find the perfect fit for your group’s size and budget.

The XS COF exists to spark the next revolution of positive experiences for Amway Business Owners from around the world. Please come join us and see for yourself all that the XS COF has to offer in Laguna Beach, CA.



  647 South Coast Hwy, 

Laguna Beach, CA 92651 

Tel: 949-297-6267

For XS COF questions and bookings only.  If you have questions regarding XSGear merchandise, please email support@xsgear.com